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Find The Hidden Anchors – An Elco to DeWalt Case Study

How Can DeWalt Fix A Deep-Rooted Branding Problem?

Stanley Black & Decker purchased Powers Fasteners in 2012 and rebranded their ‘Elco’ Brand fasteners to ‘Dewalt’.

But this left a huge branding problem in the industry that still exists to this day, over a decade later.

Watch this brief case study to see how the DeepSearch system of provided a completely different approach to fix this problem. provides solutions to many once unsolvable problems such as this.

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